Film & YouTube as Means of Revolutionary Production

Walter Benjamin

This is the third essay I’ve written for a course on critical theory I’m taking under Stanley Aronowitz at the People’s Forum in New York City. It’s a response to a piece written by Walter Benjamin (pictured above) entitled “The Work of Art in the Age of Mechanical Reproduction.”


Film & YouTube as Means of Revolutionary Production

As we complete the first third of our course, “The Frankfurt School and the Paradoxical Idea of Progress: Thinking beyond Critical Theory,” I’m beginning to see the logic behind the progression of our assigned readings so far. To my surprise I’m also perceiving more clearly the vital connections between our course and the book on critical thinking that I published in the middle of April.

My book is called The Magic Glasses of Critical Thinking: seeing through alternative fact and fake news. Written specifically to introduce advanced secondary students as well as college freshmen and sophomores to easily-understood critical theory, Magic Glasses centralizes structural (especially economic) analysis along with ideological distinctions and historical considerations in the form of Ten Rules for Critical Thinking.

The rules are deduced from the work of liberation theologians at a think tank in San Jose, Costa Rica, where my wife, Peggy, and I have worked on-and-off since 1992. The study center is called the Departamento Ecumenico de Investigaciones. Until recently, it was headed by Franz Hinkelammert, a leading economist and liberation theologian who now leads The Critical Thinking Group also located in San Jose. His many books are generously peppered with references to Frankfurt School authors.

Drawing on Hinkelammert and others, and in the spirit of our reading from Benjamin, my Magic Glasses also forges connections between contemporary politics in this age of Donald Trump in terms of an unmistakable world-wide drift towards fascism. But even more to the point of this week’s reading assignment, Magic Glasses highlights film as a tool for awakening within students their latent revolutionary consciousness.

With all of that in mind, what follows will first of all briefly connect this week’s assignment from Walter Benjamin with our previous readings from Theodor Adorno on “Progress” and “On Subject and Object.” Secondly, this review will present my summary of our third reading, Benjamin’s essay, “The Work of Art in the Age of Mechanical Reproduction.” There he identifies film as “the most powerful agent” for facilitating the work of contemporary mass movements. Though warning of its dangers, he sees it as a tool for raising consciousness and catalyzing political praxis. My brief essay will conclude by illustrating Benjamin’s points with my own teaching practices as reflected in the book referenced above.

Reading Connections

Our first two readings from Adorno emphasized vital points about human beings in general and critical thinkers in particular. Contrary to biblical teachings and the analysis of Enlightenment thinkers like Immanuel Kant, Adorno insisted that human beings were not created fully-fledged.

Instead, they are products of evolution; they are works specifically “in-progress” importantly shaped by their historical and material contexts. As such, their fate is still undetermined and might well end in failure – even in the extinction of the human race. Technological development does not guarantee human progress. Rather, uncontrolled it actually threatens the very survival of our race.

Only progress understood as a development of critical consciousness paralleling technical advance and given direction by the very victims of merely mechanical progress, can save us. Salvific consciousness of this kind liberates its possessors to employ technology in the service of human development rather than for its destruction.

In other words (and this brings us to Adorno’s “On Subject and Object”), a major task of critical thinking is to facilitate the transformation of those who use technology from objects to subjects – into conscious agents employing technology in the service of human liberation.

Put more concretely, technological gadgets like radio, movies, television, computers, and I Phones can easily objectify or reify unconscious users and stealthily shape their lives and thinking. Transformed into subjects, the gadgets themselves can turn those who use them into unthinking objects and deprive the unwary of their essential identity as conscious agents directing their lives towards specifically human purposes. Once again: according to Adorno, those purposes centralize the liberation of those whom the structures of capitalism routinely objectify and deform into oppressed, marginalized, despised, and humiliated sub-humans.

So, how exactly do Adorno’s abstract generalizations about technology’s power to captivate and transform human beings into objects shake down in concrete, historical terms?

Benjamin’s Essay

The question brings us to Walter Benjamin’s essay, “The Work of Art in the Age of Mechanical Reproduction.” There, the author confronts his readers with stark political choices inherent in technological “progress.” That choice, Benjamin argues, is principally between fascism on the one hand and communism on the other.

However, before he gets to that decision, Benjamin delineates the status questionis. He reviews the history of mechanical reproduction. The Greeks knew exceedingly few forms of mechanical duplication. Reproductions took the form of stamped coins for commercial use, along with bronze and terra cotta artifacts. Other forms of mechanical reproduction followed. They took the shape of wood cuts, the printing press, lithographs, photographic negatives, and movie films including sound recordings. (We might add that “progress” continues today in the forms of computers, I Phones, digital cameras along with associated social media.)

Each development in the list just itemized profoundly impacted human beings in Adorno’s terms, specifically as objects and as subjects.

On the one hand and objectively speaking, the developments in question often straightened the horizons of those interacting with the resulting products. As Benjamin puts it, a reproduced piece of art detached from the history of its production and ownership lost its uniqueness. It lost its “aura” – the halo connecting it to time and space beyond the context of its immediate user. Thus, one viewing a Greek statue of Venus might have no idea of its original value as an object of religious veneration, much less as an object of condemnation by the medieval church which considered it an idol. Moreover, the decontextualized observer would typically remain detached from the history of the statue’s ownership and of the monetary value given it in various contexts.

Even more importantly in terms of reifying naïve observers, Benjamin points out that objects of art produced in mass quantities can be used to propagandize viewers-turned-consumers. This is especially true in the case of photography appearing in magazines and even more so with film. In magazines and newspapers, de rigueur captions actually tell people what their eyes should be seeing. Movie images change so quickly that (for the unaware) successive frames in effect give meaning or interpret the ones preceding them. Assaulted by rapidly changing figures and scenes, the viewer has no time to analyze her or his past or immediate experiences.

In this way, photography and film, especially when coordinated by the ruling classes become perfect vehicles for propaganda and the spread of ideology. Germany’s fascists (in power at the time Benjamin penned this essay in 1936) were quick to recognize the potential of this new technology. Accordingly, they utilized the new visual arts for purposes of brain-washing and massive indoctrination – even employing film to glorify war as the apotheosis of human development. Anticipating their later U.S. counterparts, the Nazis effectively convinced the uncritical that “being all you can be” involves killing one’s fellow human beings and utterly destroying their property in “beautiful” acts of murder, mayhem, and self-immolation. Carried to its logical conclusion, such human objectification, Benjamin warned, leads inexorably to envisioning the apex of human development as mass suicide. (The subsequent development of nuclear weapons and dawning awareness about anthropogenic climate chaos may well prove him to be prophetic.)

Yes, without doubt, Benjamin is correct in expressing serious reservations about the objectifying dangers of art in the age of mechanical reproduction. However, there’s another side to the coin he describes. By its virtue, human subjects as such can also seize the apparatus of such duplication and employ it for purposes of human liberation. Thus:

• Widespread reproduction of art works has turned everyone into a critic.
• Or into film actor of sorts
• Similarly, (and even more-so with the advent of the internet) virtually everyone can discover “an opportunity to publish somewhere or other comments on his work, grievances, documentary reports,” etc.
• And (I would add) the capability of YouTube to excerpt clips from Hollywood films and from documentaries enhances possibilities for critical teachers to (in Benjamin’s words) “promote revolutionary criticism of social conditions, even of the distribution of property.”

And that brings me back to The Magic Glasses of Critical Thinking: seeing through alternative fact and fake news.

Magic Glasses

There I use YouTube clips of classic and contemporary films to illustrate each of my ten rules for critical thinking which include (1) Reflect Systemically, (2) Select Market (as an organizing principle), (3) Reject Neutrality, (4) Suspect Ideology, (5) Respect History, (6) Inspect Scientifically, (7) Quadra-Sect Violence, (8) Connect with Your Deepest Self, (9) Collect Conclusions, and (10) Detect Silences. Film clips featured in the book come from films such as Traffic, The Post, Avatar, Sausage Party, The Distinguished Gentleman, Good Will Hunting, American Sniper, Captain Phillips, American History X, War Dogs, Bulworth, and the Broadway musical, Hamilton.

The clips, lasting no more than ten minutes each, have been selected to connect directly with my ten rules. Because of their brevity, and if students missed the point or wanted to see the clip again, any film excerpt can be viewed again with nothing lost in terms of class time. This ability to extract and repeat overcomes Benjamin’s objection about film images whose rapid succession prevent careful analysis or reflection.

Here is an example of what I’m talking about. It comes from Good Will Hunting. There the Matt Damon character, Will Hunting himself, is interviewed for a position in the National Security Agency. He’s asked why he shouldn’t take the job. Hunting responds:

Will’s answer is, of course, ironic. However, his response provides a good example of the kind of critical analysis that can be stimulated by short film clips. This one raises questions about connecting contemporary issues into a coherent whole. Will Hunting traces the effects of an anticipated assignment at the NSA from his desk there, to a war involving senseless carnage, a friend’s participation in that war, oil prices, environmental destruction on a massive scale, unemployment problems in the U.S., job loss to cheap Third World labor, and to corrupt politicians, who avoid military service, while somehow managing to get elected to the highest office in the land.

In terms of stimulating critical thinking, all the teacher has to do is ask students, “What did you see?”


I suppose what I’m saying here is that I found Walter Benjamin’s essay not only helpfully coherent with previous readings in our course; I also found his words about film and its use in stimulating critical thinking encouraging in terms of my own thoughts and praxis as a teacher and author.